whatimpact is the organisation behind the National Social Value Marketplace®. They support employers to plan, deliver and evidence social value in a way that is practical, proportionate and rooted in real local need.
With its trusted digital platform, whatimpact enables organisations to connect with voluntary, community and social enterprise (VCSE) partners who are already delivering social impact in communities across the UK. The platform enables employers to identify appropriate partners, align activity to recognised social value frameworks, and track outcomes in a clear and consistent way.
whatimpact's work is improving cohesion by breaking down silos in social value delivery, making it easier for employers and VCSEs to work together with clarity, confidence and shared purpose.
You can find out more at whatimpact.com.
What's unique about whatimpact?
whatimpact provides shared infrastructure that connects employers and VCSEs around evidenced local need, making social value delivery clearer, more consistent and easier to evidence.
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It sits between employers and VCSEs, enabling collaboration without adding layers of process
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It starts with local need and community delivery, rather than employer-led programmes
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It supports proportionate, outcomes-focused evidence rather than additional reporting burden
As expectations around social value continue to grow, many organisations face the same challenge: good intent is there, but delivery and evidence can feel complex, inconsistent or overly burdensome.
whatimpact further strengthens the SRAG focus on practical realities of social value delivery to:
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Work even more effectively with a diverse range of VCSE partners
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Track outcomes with integrity and ease
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Align activity with established social value models and reporting requirements
Why SRAG partners with whatimpact
The Social Recruitment Advocacy Group brings together employers, providers and partners committed to practical social recruitment and social value delivery. The partnership with whatimpact reflects a shared focus on moving beyond intent, towards embedding social recruitment and community impact into everyday systems and decisions.
Through this partnership, the SRAG is strengthening the support available to members who want to evidence outcomes from the activity they are already delivering, as well as from new projects and programmes as they develop. This ensures organisations can build on what they have in place, while keeping the focus firmly on delivery rather than additional process.
whatimpact complements SRAG’s Charter Mark, Social Recruitment Covenant and Social Recruitment Framework by providing shared infrastructure that helps organisations plan, connect and evidence social value in a consistent and proportionate way. It supports members at different stages of maturity to understand the impact of their recruitment and community activity, align it to recognised frameworks, and make more informed decisions about where to focus effort next.
What this partnership offers SRAG members and partners
Through the partnership, SRAG members benefit from:
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Clearer routes to VCSE collaboration
Easier identification of community organisations aligned to local priorities and employer objectives. -
More consistent outcome tracking
Support to evidence social value and social recruitment outcomes without unnecessary administrative burden. -
Support at every stage of maturity
From organisations beginning to formalise their social value approach, through to those embedding delivery at scale. -
Exclusive member benefit
SRAG members receive a 20% discount on What Impact’s services, making robust impact planning and measurement more accessible.
Get involved
Interested in exploring this partnership further?
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